Company: Artesian Spas provides the most effective, soothing and enjoyable form of relief when soaking in one of our hot tubs. Each hot tub is specifically designed to enhance the lifestyle and health of every customer. Not every body is the same, which is why not every hot tub is the same. Artesian Spas provides more options and features than any other hot tub manufacturer. Spas are our passion and we’d like to share that passion with you!
Event: IPSP Expo – New Orleans, Louisiana
Experience: Their presence and experience at the expo was about brand awareness and adding new dealers to the network. The goal was to engage the attendee at all levels. This was accomplished by designing a floor plan that had you, the attendee, at the center of everything that you do. There was a large backlighted center identity tower tying the space together. The space was specifically designed to educate on the lifestyles and health of every customer. From the real life like models in the showcase to show how a lifestyle could look into the future, Artesian Spas wanted to ensure an immersive experience for their attendees. There were also digital learning station tablets at every spa, showing all the “WOW” features on each spa. New this year, were three magic mirrors which gave a 3D/Hologram effect, as the attendees learned about the company and what makes them an industry leader.
Result: Attendees were learning and flowing from the front to the back of the exhibit. Thousands of impressions were made on social media (across multiple platforms), as a result of this large event. A number of new dealers were also added to their network. Some great branding added into the onsite conference room, allowed the sales team to have extremely productive meetings with potential customers. Thousands of attendees passed through and learned what make the Artesian Spas product so complete. Through an immersive product showcase, attendees could visualize what their future lifestyle may look like. Artesian also handed out some giveaways to the more serious potential buyers that came through wanting to be dealers.